Six Billionaire Fortunes Bankrolling Project 2025

Since 2020, donor networks linked to just six family fortunes have funneled more than $120 million into Project 2025 advisory groups, a DeSmog analysis has found. 

More than 100 nonprofits led by the Heritage Foundation, a right-wing think tank that has engaged in climate change denial and obstruction for decades, have signed on as advisors to the Project 2025’s 900-page “Mandate for Leadership” document — a plan to rapidly “reform,” or radically alter, the U.S. government by shuttering bureaus and offices, overturning regulations and replacing thousands of public sector employees with hand-picked political allies. 

In its official Project 2025 materials, Heritage Foundation leadership repeatedly draws attention to the size and diversity of its advisory board, suggesting that its numerous “coalition partners” are part of a broad, “movement-wide effort” representing a variety of independent viewpoints.  

“Project 2025 is unparalleled in the history of the conservative movement — both in its size and scope but also for organizing [so many] different groups under a single banner,” the organization wrote in an October 2023 press release. 

But an analysis of financial disclosure forms shows the same small group of donors supporting Project 2025’s advisors again and again — hardly a sign of ideological diversity. Of the 110 nonprofits formally supporting Project 2025, almost 50 received major donations from the same six sources of wealth since 2020.

Many of the organizations the six families funded also have close ties to Donald Trump and his running mate, Ohio Sen. JD Vance, DeSmog found. Trump has repeatedly denied involvement in or knowledge of Project 2025, though that position conflicts with a growing number of news reports — a disavowal made more awkward by the fact that Vance wrote the forward to “Dawn’s Early Light,” a forthcoming book by Heritage Foundation president Kevin D. Roberts that describes his Project 2025 vision. DeSmog’s review of Project 2025’s financial backers found additional links to Trump, Vance and key figures in their orbit that had not been previously known. 

These six donor networks, linked to the family fortunes of a handful of wealthy industrialists, have spent years working to loosen environmental regulations and promote climate change denial. Though Heritage describes Project 2025 as a mainstream effort to “return government to the people,” its funding sources suggest something far less populist: a vehicle for the obsessions of ultra-rich donors on the far-right fringe, pushing an agenda to reshape American democracy and overturn regulations needed to maintain a livable climate.

Representatives from the six donor networks did not respond to DeSmog’s outreach on this story. The Heritage Foundation did not reply to a request for comment. 

The Coors Family 
At least $2.7 million to Project 2025 groups since 2020 

In 1972, Joseph Coors, grandson of Coors Brewing Company founder Adolph Coors, kick-started the Heritage Foundation with an initial gift of $250,000. For years, he supported the conservative think tank’s growth, ultimately funneling his funds through the Adolph Coors Foundation, the nonprofit he started with his brother Bill in 1976. 

“There wouldn’t be a Heritage Foundation without Joe Coors,” former Heritage president Edwin J. Feulner wrote in a 2003 tribute.  

The tradition continues today, with billionaire Peter H. Coors — retired beer magnate and Adolph’s great-grandson — at the helm. The Adolph Coors Foundation funded 22 Project 2025 advisory groups between 2020 and 2023, including $300,000 to the Heritage Foundation. Vance has been connected to Heritage since at least 2017, when he wrote the forward to that organization’s “Index of Culture and Opportunity” and gave a keynote address at a Heritage event promoting the report.  

Of the Project 2025 groups, Coors funded Hillsdale College, which the New Yorker called “the Christian liberal-arts college at the heart of the culture wars,” most heavily, with nearly $900,000 in donations since 2020. Former Heritage staffer James Braid, today Vance’s deputy chief of staff and legislative director, spent 10 months as a James Madison fellow at Hillsdale College in 2021. Braid appeared on camera in a Project 2025 training video recently obtained by ProPublica and Documented. Braid was also an adviser at American Moment, another Project 2025 group. 

The Coors Foundation gave an additional $5.9 million to DonorsTrust, a not-for-profit that describes itself as a philanthropic partner for conservative and libertarian donors — and that gives hundreds of millions of dollars to conservative causes annually, including to numerous Project 2025 advisers, as well as other organizations that downplay or deny the science and urgency of climate change. 

Charles G. Koch 
At least $9.6 million to Project 2025 groups since 2020 

In terms of raw numbers, Charles Koch — the CEO and chairman of Koch Industries, a sprawling conglomerate with an oil refinery focus — isn’t the biggest donor to Project 2025 groups in the past few years. But his support for the vast fundraising apparatus that powers conservative charities, including dozens of the initiative’s coalition partners, goes back decades, and his influence can’t be underestimated. A review of public financial disclosures by Greenpeace found that the network of charitable foundations linked to Koch and his late brother, David Koch, donated more than $165 million to climate-change-denying groups between 1986 and 2018. That includes more than $23 million to 16 nonprofits that Project 2025 lists among its advisers. 

Throughout the 1990s, Koch Industries was also a “vital supporter” of the American Legislative Exchange Council (ALEC), a Project 2025 advisor. A membership group that connects more than 2,000 state legislators to over 300 corporations and private foundations, ALEC calls itself “a forum for stakeholders to exchange ideas”; New Yorker investigative journalist Jane Mayer, in her book “Dark Money,” describes it as an enormously successful effort “aimed at waging conservative fights in every state legislature in the country.” Foundations linked to Charles G. Koch donated more than $1.2 million to ALEC since 2020, DeSmog’s review found, mostly through his Stand Together Trust. 

Koch’s largest donations to Project 2025 groups since 2020 included $3.8 million to the Texas Public Policy Foundation (TPPF), a climate-change-denying nonprofit with close links to both the Heritage Foundation and the Trump administration. In 2018, Trump tapped Brooke Rollins, TPPF’s CEO since 2003, for a post at the Office of American Innovation; in 2020, he named her to lead his administration’s domestic policy strategy. By 2019, there were so many connection points between TPPF and the Trump administration that Politico’s E&E News wrote a story about it. 

Rollins was succeeded at TPPF by Kevin Roberts, who had been promoted to CEO by 2021, when he left to become president of the Heritage Foundation. Koch-linked nonprofits also donated $845,000 to Heritage since 2020. 

Richard and Elizabeth Uihlein
At least $13 million to Project 2025 groups since 2020

The Uihleins are co-founders of Uline, a company that sells shipping and packing supplies — including its ubiquitous brand of cardboard boxes — and other bulk business goods. They donate heavily to conservative causes through the Ed Uihlein Foundation, named after Richard’s father, a packaging company entrepreneur whose grandfather was a founder of the Schlitz beer company. 

Among its donations to 13 Project 2025 groups since 2020, Uihlein’s largest grants went to the Foundation for Government Accountability ($6.6 million), a limited-government think tank that has railed against “the Biden administration’s radical climate agenda,” and the American Cornerstone Institute ($2.5 million), founded by neurosurgeon and former Trump cabinet member Ben Carson. Carson has called climate change “irrelevant” as recently as 2015. 

Outside the nonprofit sphere, the Uihleins are major donors to the Trump campaign. An analysis of Federal Election Commission data showed that the couple donated $10 million to Make America Great Again, Inc., a pro-Trump super PAC, in May 2024. 

The Scaife Family
At least $21.5 million to Project 2025 groups since 2020

Richard Mellon Scaife died in 2014, but his contribution to conservative causes is still felt today. A billionaire heir to the vast Mellon fortune, which was created thanks to his progenitors’ exploits in oil and aluminum production, banking and other industries, Scaife provided years of critical financial support to the Heritage Foundation, starting in 1973. A 1999 article in the Washington Post called him the “funding father of the Right.” 

Today, two foundations Scaife once controlled — the Sarah Scaife Foundation and the Allegheny Foundation — continue to give heavily to conservative causes, including to numerous organizations involved in climate change denial. DeSmog’s review found that Scaife family foundations gave $4.1 million to the Heritage Foundation since 2022, while also contributing to 22 other Project 2025 advisory groups. 

Since 2020, Scaife Family Foundations gave $1.75 million to the Intercollegiate Studies Institute (ISI), a Project 2025 advisor that promotes conservative thought on college campuses. PayPal founder Peter Thiel, who pumped at least $15 million into JD Vance’s campaign for Senate, is an ISI alum who maintains close ties to the organization. Vance himself gave an ISI-sponsored lecture on “our civilizational crisis” in 2021, where he promoted his controversial idea that Americans with children should receive more votes. 

Scaife foundations also donated an additional $1.2 million to the State Policy Network, an ALEC-linked group that supports conservative nonprofits that oppose government regulation, including 25 members of Project 2025’s coalition. 

Barre Seid
At least $22.4 million to Project 2025 groups since 2020

The enigmatic industrialist Barre Seid built his fortune primarily through his company Tripp Lite, an electronics manufacturer specializing in surge protectors. He is reportedly a major benefactor supporting the Heartland Institute, a Project 2025 adviser organization that the Economist called “the world’s most prominent think tank supporting skepticism about man-made climate change” — a description Heartland approvingly quotes on its website.

In late 2020, Barre donated 100 percent of Tripp Lite’s shares to Marble Freedom Trust, a nonprofit controlled by Federalist Society co-chairman Leonard A. Leo. In early 2021, Leo sold the shares, netting $1.65 billion. The amount is said to be “among the largest — if not the largest — single contributions ever made to a politically focused nonprofit,” according to the New York Times. 

Since May 2020, Marble Freedom Trust has donated $100 million to Concord Fund, also known as the Judicial Crisis Network, a Leo-linked nonprofit. In that time, Concord has donated $22.4 million to eight Project 2025 groups, giving most heavily ($11.9 million) to Susan B. Anthony Pro-Life America. 

Seid also gave $2 million to Independent Women’s Voice, the sister organization of Independent Women’s Forum, a Project 2025 adviser. During her time as director for the Independent Women’s Forum’s Center for Energy and Conservation, Mandy Gunasekara, a former Trump administration Environmental Protection Agency official, authored Project 2025’s chapter on restructuring the EPA — with recommendations that include “cutting its size and scope” dramatically.

The Bradley Family 
At least $52.9 million to Project 2025 groups since 2020 

The Lynde and Harry Bradley Foundation was established in 1942 by brothers Lynde and Harry Bradley, founders of the Allen-Bradley company, which made its fortune manufacturing a wide range of electronic products. Their descendants have continued to financially support the foundation, including with a reported $200 million gift in 2015. 

But it was Michael W. Grebe, who served as CEO of the foundation between 2002 and 2016, who cemented its reputation as a conservative powerhouse, steering donations to a network of activist organizations like the Heritage Foundation, the Mackinac Center for Public Policy and the Heartland Institute (all Project 2025 coalition partners). The current chairman is James Arthur “Art” Pope, CEO of the North Carolina grocery chain Variety Wholesalers, a longtime Koch ally. 

The Bradley Foundation and a second philanthropic vehicle it supports, the Bradley Impact Fund, has donated more than $50 million to 29 Project 2025 advisers since 2020. That’s not including an additional $56 million to DonorsTrust, which a 2013 Mother Jones investigation dubbed, along with its affiliate group Donors Capital Fund, the “dark money ATM” of the U.S. conservative movement. 

The Bradley Foundation’s Project 2025-linked donations include more than $7.7 million to Turning Point USA, a “powerful ally” of the Trump presidential campaign, which promotes conservative causes on university campuses and is funded in part by the fossil fuel industry. Its single largest donation was $27.1 million in 2022 to Project 2025 adviser Turning Point Legal, founded by former Trump adviser and past president of a coal lobby group, Stephen Miller.